Here’s How Much Nike Stock Is Expected to Move After Earnings Aaron McDadeTue, September 29, 2026 at 8:56 PM UTC 0 Nike shares are down more than 40% since the start of the year.Credit: CFOTO / Future Publishing / Getty ImagesKey Takeaways Nike is scheduled to report earnings after the closing bell Thursday. Recent options pricing suggests traders see the stock swinging up to 8% by the end of the week. Analysts expect Nike to report a slide in sales and profits from the yearago period.
Here’s How Much Nike Stock Is Expected to Move After Earnings
Aaron McDadeTue, September 29, 2026 at 8:56 PM UTC
0
Nike shares are down more than 40% since the start of the year.Credit: CFOTO / Future Publishing / Getty ImagesKey Takeaways -
Nike is scheduled to report earnings after the closing bell Thursday.
Recent options pricing suggests traders see the stock swinging up to 8% by the end of the week.
Analysts expect Nike to report a slide in sales and profits from the year-ago period.
Nike is set to post earnings Thursday afternoon, with traders expecting the stock could slide to its lowest point in 13 years.
Based on current options pricing, Nike (NKE) shares are seen swinging up to 8% in either direction by the end of the week. A move of that magnitude from Tuesday’s close could drag the shares down to $33, their lowest point since September 2013. The high end of that range would be close to $39, recovering some of the stock’s recent losses.
Nike shares have lost more than 40% of their value since the start of the year, amid growing worries that the company’s turnaround could take far longer than expected, with some product launches missing expectations and worsening macroeconomic pressures.
Why This Matters to Investors
Nike’s results Thursday could stand to boost the stock, or set it back further, after a yearslong slide.
Advertisement
Bank of America recently downgraded Nike stock, and Morgan Stanley analysts relaunched coverage with a bearish rating as confidence in Nike’s progress weakens. The analysts at Morgan Stanley said Thursday’s earnings call or the company’s annual investor day in November could be a good time for Nike to “reset expectations” about the pace of its turnaround. The apparel maker is approaching two years since CEO Elliott Hill took over in late 2024, and got a new CFO this August.
Nike is expected to report fiscal first quarter revenue of $11.35 billion, a decline of about 3% year-over-year, per Visible Alpha estimates. The company is seen reporting earnings of 44 cents per share, down 5 cents from the year-ago quarter.
Analysts are divided on Nike’s stock, with the 14 analysts tracked by Visible Alpha split between three “buy,” two “sell,” and nine neutral ratings. Their average price target of $44 would suggest more than 20% upside from Tuesday’s close.
on Investopedia
Source: "AOL Money"
Source: Money
Published: September 30, 2026 at 12:19AM
Source: GINGER MAG
